Robby Shaul

Robby Shaul serves as the President of PMMC, a financial technology firm committed to continuously improve the financial performance of healthcare organizations through high-value revenue cycle software and services. Robby’s career with PMMC began in 2009 and he credits his early experiences within the company as having shaped his perspective and path to becoming President in 2021. 

"When I joined PMMC, I was empowered to understand every facet of our operations. It was about diving deep into the core of what we do, understanding the intricate nuances of the revenue cycle process," Shaul says. His immersion into the intricacies of revenue management and managed care processes, coupled with an acute awareness of the challenges faced by healthcare providers, laid the foundation for transformative growth strategies. 

Transitioning through various roles within PMMC, Shaul's evolution mirrored the company's trajectory. From managing collections teams to leading product development initiatives, his journey epitomized adaptability and strategic vision. "Each role taught me invaluable lessons—be it understanding clients' pain points or driving product innovation with a focus on healthcare finance," Shaul says. His core understanding is at the root of helping PMMC clients identify revenue opportunities, recognizing the challenges they go through, and finding ways to remain financially secure. ​​​​“My experience gives me an understanding of hurdles that may exist in the process, and how to identify and remove them to avoid future problems.” 

Shaul's leadership philosophy is deeply rooted in empathy and empowerment. "Having walked in the shoes of every team member, I prioritize empathy and understanding. It's about breaking down complex problems into simple solutions and fostering an environment where everyone feels valued and supported," he says. His approachability and ability to translate intricate concepts into actionable strategies have earned him the trust of his team. 

Amidst rapid technological advancements, Shaul remains committed to fostering a culture of innovation. "At PMMC, we don't chase trends; we pioneer them. Our journey with technology—from early experiments with AI to exploring the potential of blockchain, natural language processing, and generative AI—reflects our unwavering commitment to pushing boundaries and delivering tangible value," Shaul says. His belief in growing the talent within the company comes from a “teach, don’t tell” philosophy, where he believes growing the individual results in company growth. 

Beyond the boardroom, Shaul is deeply entrenched in initiatives aimed at driving community impact. "Education has been an important part of my upbringing. My family's journey led us to establish scholarships and support educational institutions, facilitating a culture of continuous learning both within PMMC and in our community."  

Outside of his professional endeavors, Shaul finds solace in the simple joys of life. Family is the utmost importance to Robby, whether he is spending time outside, enjoying boating, or teeing off on the golf course, he truly values these moments of rejuvenation with his family.